11 Substack Alternatives, With DR and Dofollow Data
Most Substack alternative lists compare pricing tiers. This one checks whether the platform actually links back to you.
Why people leave Substack
Three reasons come up over and over. They're not the same problem, and they don't have the same fix.
The 10% cut. Substack takes 10% of paid subscriptions, on top of Stripe fees. At $500/month that's $50. At $10,000/month that's $1,000, every month, forever. This is the reason most people actually leave, and it's the easiest one to solve.
You don't own the pipe. Your list is exportable. Your archive is exportable. But your recommendations, your network effects, and your yourname.substack.com domain authority stay behind. If you built on the subdomain instead of a custom domain, you're handing all your SEO value to Substack.
Content policy. A number of high-profile writers left over what Substack does and doesn't moderate. If that's your reason, the platform features matter less than just getting off.
There's a fourth reason nobody talks about, and it's the one this guide is about. Substack is fine at email. It's mediocre at getting found. If you want Google traffic and links, one platform was never going to be enough.
What Substack actually gives you
Don't leave for the wrong reason. Here's what you'd be giving up.
Substack sits at DR 93. We checked a live post — external links in the body carry no rel attribute at all. That means dofollow. When you link to your own product from a Substack post, that link passes equity. A lot of "Substack alternatives" lists get this wrong.
The recommendation network is real too. If a big newsletter recommends you, you get subscribers you'd never have found. No self-hosted setup replicates that.
So the honest framing: Substack is a good publishing platform with an expensive payment processor bolted on. If money is the problem, fix the money. Don't burn the distribution.
The 11 Substack alternatives
Split into two groups, because "alternative" means two different things depending on why you're leaving.
If you want to keep running a newsletter
These replace Substack directly. You move your list, you keep sending.
beehiiv — DR 86, dofollow
Built by former Morning Brew people. Free up to 2,500 subscribers, and no cut of your subscription revenue on paid plans. It has the closest thing to Substack's recommendation network, which matters more than most feature comparisons admit. We checked outbound links on beehiiv-hosted posts — no nofollow. Best default if you're leaving over the 10%.
Ghost — DR 87, links live on your own domain
Open source. Self-host it free, or pay Ghost Pro from $9/month. The important bit for SEO: Ghost runs on your domain, so you're building your own authority instead of renting Substack's. Nothing to nofollow, because it's your site. Steeper setup. Worth it if you're in this for years.
Kit (formerly ConvertKit) — DR 80
More an email marketing tool than a publishing platform. Free to 10,000 subscribers. Pick this if you sell things and need automation, tagging, and sequences. Pick something else if you mostly want to write and be read.
Buttondown — DR 72
Small, fast, run by one developer. Markdown-first, no bloat, cheap. Great if the Substack UI annoys you and you just want a plain text editor and a send button. Weakest discovery of the group — you bring your own audience.
MailerLite — DR 82
The cheap one. Free to 1,000 subscribers, paid plans well under the competition. Ugly-ish templates, solid deliverability. Fine if the newsletter is a side channel and not the main event.
If you want the backlink too
This is the part other lists skip. These aren't newsletter tools — they're places you republish, and they hand you a dofollow link to your site. Publish the same essay in two or three of them and you get links a newsletter platform can't give you.
We checked each one's live HTML. The link status below is what the page actually emits, not what a marketing page claims.
| Platform | DR | Link | Cost |
|---|---|---|---|
| Tumblr | 99 | dofollow | free |
| Blogger | 94 | dofollow | free |
| LiveJournal | 91 | dofollow | free |
| Hashnode | 83 | dofollow | free |
| Write.as | 76 | dofollow | free tier |
| Bear Blog | 74 | dofollow | free |
Tumblr (DR 99) is the highest-authority free publishing target on the open web, and almost nobody in the newsletter space uses it. Links in posts carry no rel. We counted 178 outbound links on a live Tumblr page with nothing blocking them.
Blogger (DR 94) is old and unfashionable and still works. It's Google's own product, indexed fast, dofollow confirmed.
Hashnode (DR 83) is the one to use if you write anything technical. It has a canonical-URL feature, so you can republish from your own site without a duplicate content problem, and still keep the link.
Bear Blog and Write.as are both tiny, both minimalist, both dofollow. Lower DR, but the pages are clean and they rank better than their DR suggests.
The ones that look good and give you nothing
Worth naming, because these show up on every other list.
- Medium — DR 94, and nofollow. Huge audience, zero link value. Publish there for readers, never for SEO.
- Telegra.ph — DR 88, and nofollow. We found five outbound links on a live page, every one of them
rel="nofollow". Our own directory had this wrong until we checked. - dev.to — DR 90, nofollow on external links. Same deal as Medium. Great community, no link equity.
None of these are bad platforms. They're just bad at the one thing this table is measuring.
How to move without losing what you have
The mistake is treating this as a switch. It's a migration, and the order matters.
1. Export first, cancel later. Substack lets you export subscribers as CSV and posts as a zip. Do both before you touch anything else. Keep Substack live and paid until the new setup sends reliably.
2. Redirect your posts. If you were on a custom domain, set up 301s from every old URL to the new one. If you were on yourname.substack.com, you can't add redirects — Substack won't let you. Your only option is to keep the archive up and link forward from your most-visited posts. Check which those are before you decide.
3. Warm the new sender. Don't blast 5,000 people from a cold domain on day one. Send to your most engaged 10% first, then scale over a week or two. Skipping this is how you land in spam and blame the platform.
4. Tell people twice. Once on Substack, once on the new platform. Expect to lose 5–15% of the list no matter what you do.
5. Then start republishing. Once the newsletter is stable, pick two from the dofollow table and republish your best three posts. Use a canonical tag pointing at your own site where the platform supports it.
Common mistakes
- Leaving Substack for a platform that nofollows. Moving from Substack (dofollow) to Medium (nofollow) is a downgrade in link terms, whatever else improves.
- Publishing on
yourname.substack.comfor years. All that authority belongs to Substack. Custom domain from day one, always. - Republishing without a canonical. Same essay on four platforms with no canonical tag splits your ranking signal instead of building it.
- Chasing DR alone. A DR 99 nofollow link is worth less than a DR 60 dofollow one.
- Migrating the list and the archive on the same day. Do the list first. Confirm delivery. Then move content.
FAQ
Is Substack dofollow?
Yes. We checked a live post — 51 external links, none carrying a rel attribute. Links from Substack posts pass equity.
What's the closest thing to Substack? beehiiv. Same publish-and-send model, a real recommendation network, and no cut of subscription revenue.
Which alternative is best for SEO? Ghost, because it runs on your own domain and every link you build points at property you own. Substack and beehiiv are both fine but you're building on rented land.
Can I use more than one? Yes, and you probably should. Newsletter on one platform, republished posts on two or three of the dofollow ones. That's how you get email and search working at once.
Does Medium hurt my SEO? No, it just doesn't help it. Links are nofollow. Set a canonical to your own site and treat Medium as a distribution channel.
How much traffic will I lose moving off Substack? Expect 5–15% list attrition. Search traffic depends entirely on whether you had a custom domain. If you did, redirects keep most of it. If you didn't, assume you're starting over.
Other places worth publishing
If you're building the republishing habit, these are all in our directory with checked link status:
- Patreon — DR 93, dofollow. Works as a link source even if you never charge.
- Buy Me a Coffee — DR 88, dofollow. Simpler than Patreon, same idea.
- Ko-fi — DR 89, but nofollow. Fine for tips, not for links.
- WriteXO — DR 71, dofollow. Small, no signup friction.
- Posteezy — DR 63, dofollow. Low effort, publish and go.
More publishing platforms with DR and link status in content platforms. If you write technical posts, developer sites has the ones worth your time.
Sites mentioned in this guide
Every site linked from this guide, with direct submission steps.